Prior 2 Lever (P2L) has unveiled its new, leading edge football boot “The Assassin”, which claims to be the world’s first bespoke football boot. With exterior aesthetic personalization becoming increasingly popular in the shoe industry, P2L has taken a different approach, turning inward to focus on internal customization. By scanning an individual’s foot to obtain exact measurement, P2L can create a boot that is unique to the customer and fits like a dream. P2L launched the boot with a unique, creative, and colorful collection of boot related casts, sculptures, and paraphernalia. Additional pictures of the launch and boot after the jump.

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