All summer long adidas has been trumpeting their Celebrate Originality campaign with a series of unique web films, and this week the final chapter made its debut. Sieben & Friends, an adidas Adventure is yet another ode to the individuality of one of the world’s most recognizable sportswear brands. It features artist, writer, and skater Michael Sieben, who recently contributed a collection consisting of two exclusive shoe designs, a hoodie, and a T-shirt.

In the clip by San Francisco creative agency Juice Design and directed by Eric Noren, cartoon characters created by Sieben come to life and accompany him on a treasure hunt through the Bay Area, encountering various cityscapes, countryside scenes, and even tourist hotspots like Lombard Street. It’s an eye-catching event that might inspire your own animated adventure. The tricky part is making your own cartoon creations come to life.

At the end of February we tipped you off to the first of three web films, an astonishing claymation piece on adidas founder Adi Dassler, that helped kick off the sportswear brand’s Celebrate Originality Campaign. Nearly a month and a half later, we’ve got the scoop on round two. The second film entitled The Superstar Film a.k.a. “The Left-Right Project” documents what happened when a gigantic pair of the iconic ADIDAS Superstar (shell-toe) sneakers were dispersed to opposite ends of the North American continent and bestowed upon two groups of talented artists, who were then faced with the task of adorning said blank canvas with the aesthetic of their particular coast. As you’ll see, the west coast contingent featuring artists from San Francisco’s Upper Playground and the East Coast crew made up of artists from NYC’s Surface 2 Air, came up with stunningly original works of art that while completely different, seem quite complementary. Check out photos and behind the scenes footage of the making of these dope designs for yourself at the campaign’s HQ and you’ll see just what we’re talking about.

Most people think the name ADIDAS is merely an acronym for dreaming about something that starts with an ‘S’ all day. However, there is a bigger story behind those famous three stripes and that story began with the dreams of founder, Adi Dassler. Dassler's tale is told in the first of a series of spellbinding clay-mation web films that as part of the brand's Celebrate Originality campaign, examine both the founder's spirit and one-of-a-kind operation, as well as his contributions to both sport and culture. The clip also explores the brand's multiple personalities that have, as oxymoronic as it sounds, taken on a life of their own in helping many persons establish individual identities. Check it out.