If your like us, you can’t stand being out of the loop and with Mobile MatchCast, a free application for your cell phone, you won’t be. Every Point and Yahoo! have teamed up to develop a system that delivers real-time game info directly to your mobile device. The application can be downloaded free (that’s right free!) from the tournaments homepage. It doesn’t seem to work with our Blackberry, but works fine on most Nokia and Sony Ericsson’s.

The new v1.06 iFG represents the lightest soccer boot in Puma’s arsenal and serves one purpose - get you to the ball faster. The boots upper is constructed from new, extremely thin ConTec material, and the fine tuned, pointed AptoLast Lace Wrap System helps mold the shoe to your feet. Plus, the grass field graphics act like camouflage, confusing your defender with every dribble, pass, and goal!

Zinédine Zidane is undoubtedly a player for the history books and his talent has now been immortalized in film. Zidane, un portrait du 21e siècle or Zidane: Portrait of the 21st Century, which premiered at Cannes, is a documentary filmed from Zidane’s perspective during the Real Madrid vs. Villareal game on April 23, 2005. The movie was filmed in real time using 17 synchronized cameras and ends up “Halfway between a sports documentary and a conceptual art installation.”

The World Cup is always an interesting time to see how competitive brands push for market share– in this case, Adopt-a-German is a part of the Puma World Cup Campaign. It’s a project involving 12 bloggers based out of the 12 different hosting cities in Germany. They were all brought on to write about off the beaten path stuff happening around the World Cup. The idea is that you’ll hear info you wont hear anywhere else about the local festivities– things you wouldn’t find through most World Cup coverage websites– think of it as an alternative information service for people heading to each city to see the game. You can get to know each adoptee (The Frankfurt girl is a total hottie), read their blogs and choose your favorite by ‘adopting them’ on there blog page. Puma clearly gets the power of blogging, nicely done.

Modell Deutschland is a new label recently launched out of Germany. With the 2006 FIFA World Cup festivities in full swing, the guys decided to make their premier production a World Cup Special Edition Tee. The line is influenced by street wear, but with a more sophisticated and mature design philosophy. Available in two color ways, this tee lets the trend conscious fan show their support! Limited edition of course, check them out!

These water bottles, from Swiss maker Sigg, have been over a year in the making. Beginning in May 2005 Sigg launched a plan to thrill fans with a gradual release of 12, team themed, bottle designs. Emblazoned with traditional logos and classic colorways, Sigg keeps you hydrated in style and because they’re constructed from a solid piece of aluminum, they’ve got durability to boot! Admit it, it’s time to trash that old college edition stiicker-laden Nalgene bottle for something a little more chic.

There is no better way to get excited than to listen to music, whether it’s your country’s national anthem or your favorite clubs anthem. With these stylish, World Cup themed cases from our friends over at Vaja your gear is totally protected thanks to the padded interior and screen and wheel protectors. Now you can listen to your tunes without fear of some soccer hooligan scratching up your delicate iPod! Vaja World Cup cases are also available for the Motorola RAZR V300– limited edition of course!

Keep your eyes peeled for plenty of World Cup posts today! In the mean time, make sure to get your hands on the Nossa / Cartel Goods World Cup 2006 Limited Edition Tee. Dubbed the “Soccer Marauders”, it features 42 of the world’s best soccer players including Ronaldinho (Brazil), Beckham (England), and Zidane (France). Limited to 300 pieces worldwide they are sure to go fast! Get yours at Nossadesign.com or Cartelgoods.com.