Today is officially Earth Day, and while many companies will aim to show off how they’ve gone green for one shining moment in April, others are keen to the fact that earth day is not just on April 22nd, but every day and as such aim to make it a part of their every day existence. You can count Fashion boutique Fred Segal amongst the latter category. The Santa Monica-based winner of the LA Fashion Retailer of the year award is going green in a big way; their new home and lifestyle store, Fred Segal Green, conveniently located just down the road from their flagship store, features one of a kind products that are not only built for sustainability but also embrace the eco-friendly lifestyle. The store offers products ranging from bowls to benches, and plenty of other creations from accomplished designers from around the world, many of which are not available anywhere else. So if you fancy yourself eco-friendly and you’re a fan of well designed home wares, Fred Segal Green is the place to be this Earth Day and each day thereafter.