[…] Is it Talkable? Word of mouth marketing has been proven to be one of the most effective ways to reach people with your message. However, in order for your product to be talkable it needs to have something about it that is worth mentioning to your friends and family. Having an effective product isn’t enough because the consumer expects that if they buy a pain reliever that it will treat their headache. In Help Remedies’ case, they set their product apart with their cheeky packaging and corporate website. Infusing their products with a bit of humor makes them different than any other first aid products that I’ve ever seen and prompted me to write this post. They say laughter is the best medicine and that is a corporate message that I can get behind and tell my friends about. Other people apparently feel the same way, since it has gotten great coverage on various health, marketing and environmental blogs. […]