Earlier we talked about smelly art, and now we’re ready to predict that the art of smell is becoming a trend. The Website I Hate Perfume has confirmed it for us. They sell small capsules of oil scents like "Winter 1972" or "The Experience in the Library." Their goal is to produce smells based around life. The scents conjure up experiences and memories so accurate, you need to smell to believe. With all the technological development of what can be created in our noses (referring to smells, not snot) it won't be too much longer until companies (other than The Body Shop and Yankee Candle) begin to prominently incorporate scents as a part of their shopping experience.

Via Poshdeluxe


chuck Friday, 05.30.08 @ 5:53 pm

“It won’t be too much longer until companies (other than The Body Shop and Yankee Candle) begin to prominently incorporate scents as a part of their shopping experience.”

Try a couple o years ago.

http://www.scentmarketing.org/


Eli! Saturday, 05.31.08 @ 2:31 am

Wow - I’m not a perfume guy (because those guys are pretty awful) but I just picked up a couple of these.

Library and Summer Kitchen.

They seem subtle and sophisticated rather than an assault.

Thanks for the tip!


David Sunday, 06.01.08 @ 3:28 pm

If you pick any of these up, please let the Josh Spear community know what you think!


Matt Gierhart Monday, 06.02.08 @ 4:58 pm

I had a couple given to me for my birthday, hence the post. I agree with Elil, they are a subtle smell that really has a natural smell over the room, unlike incense (which I find overbearing).

@Chuck, nice link. I was thinking more of really sophisticated smells being a part of a luxurious marketing or shopping experience when I wrote that. Not chemical combinations that put you in buying moods. Perhaps i should have been a little clearer.




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