We like spoofs, particularly ones that involve pretty websites and things we’re madly in love with…like Apple. While we’re not exactly sure what possessed SBD (who by all accounts should be terribly busy with their nice list of clients) to turn the napkin into an iSomething, we are pretty sure that it must have been something a little holier than your average demon, because the iDea site is just plain awesome. And plain silly. And we’re not going to spoil it any further. Just go.