Luxury. Binary. Juice. Is there a limit on what people will pay to nourish themselves through the medium of fruit juice (and, um, nutritional gel)? It seems as though MonaVie has set out to answer that question — a little social experiment if you will. “Let’s pack 19 fruits into a wine bottle (including acaíwooo!), chalk it up to the Balance-Variety-Moderation philosophy, and charge about $45 per bottle.” MonaVie has been around for a few years now, but I just heard about it. Given that it is sold through a MLM (multiple level marketing) system, that doesn’t surprise me … maybe those peddling it are too ashamed to announce the price to potential customers. At any rate, I (reluctantly) can’t wait to try the stuff. Hopefully it’s coming to a martini bar near me someday soon.

I have a couple of questions for our readers: (1) Have any of you tried the juice? (2) What are your thoughts about products sold this way (is it an automatic turn-off or do you let the quality of the product speak for itself)?

Tags: Advertising (71), Drinks (63), Food (111)

Alex Friday, 05.09.08 @ 11:56 am

MonaVie makes a great juice!! the drink really is quite delicious…. err, i guess i should refrain from calling the juice a “drink” as the recommended dosage is equivalent to that of a shot glass.

some may balk at the following, but i am compelled to share…. upon consuming the drink for a few days (4-5) i could tell a complete change in my overall health. i felt energized and refreshed! as i had made no other adjustment to my daily routine, i attributed these feelings to the juice. having networked with others, i found that they noticed similar changes in their health.

as far as the distribution of the juice…. the multi level marketing system is bullish. having created such a healthy product, MonaVie should be less concerned with generating income and more proactive in helping others. i believe this style of selling also impacts the price of the juice and makes buyers leery of purchasing it.

overall, the product is great. the price and method of distribution have done nothing but hinder the overall perception of the product.


Matt Friday, 05.09.08 @ 1:49 pm

I disagree. I received a bottle through a rep in the MLM program and tried it. IT was an oily concoction that eventually sat unfinished in the fridge till spring cleaning. I felt no benefits after consuming the recommended dosages (shots) and feel like it is just another scheme.


Alex Cornell Friday, 05.09.08 @ 3:19 pm

Hmm, if I remember, this is basically just Acai/Pomergrante juice in a very sexy bottle. It tastes great, but then again, so does POM juice which costs about 3$. I don’t know, it’s all about hype (like everything right?) and the actual quality of the drink doesn’t seem to have anything to do with people drinking it. A good example would be this post, since you haven’t actually tasted it haha. Anyway, it’s worth trying, but don’t expect to grow wings or anything :)


Cory O'Brien Friday, 05.09.08 @ 4:20 pm

I’ve tried it, and was also unimpressed. Anything that you have to drink an ounce and a half at a time that doesn’t get you drunk might as well just come in pill form since you’re not exactly enjoying it. It may be that I’m automatically turned off by MLM, but I’m definitely not a believer.


Filipe Oliveira Friday, 05.09.08 @ 11:14 pm

Hum, I’m from Brazil and I was in NC last winter, when I saw this very-fancy-overpriced-and-hype bottle of açaí juice it surprised me, açaí is a very popular fruit, athletes, surfers, sk8boarders usually drink a very concentrated açaí drink after praticing sports. 15oz of the “vitamin” here usualy costs about U$2, and it’s mixed with another energetic fruit called Guaraná. Probably this MonaVie should be great for your body, combining the antioxidants of Pom, and the energy from açai, but the MLM in my vision gives a lot of discredit to it. Usually these kind of companies are only interested in creating super-healthy formulas, one of them called Tahitian Noni is destroying the tahitian tropical forests, creating lots of poverty on the islands, only to globally supply the whole world with the hiper-overpriced (75 bucks for a bottle) promisse of a miraculous drink, made from the Noni fruit, that grows only in a few places.


Stephen D Saturday, 05.10.08 @ 12:06 am

I’ve been on the juice for about 3 months. I don’t have any testimony because I haven’t noticed any conscious benefits. Roughly 2/3 to 3/4 of users notice benefits, so I hear.

I’ve always been turned off by MLM, but in this case I wanted to learn more about the product. I’ve talked with some persons who rave about how it’s helped them with back pain, recovery from intense workouts, and more. But I think that these persons will have to continue taking the product in order to sustain those benefits.

People who experience benefits are likely to be distributors, in my opinion. I’d like to find a figure which shows what % of all regular Monavie drinkers are active distributors. Personally I am not a distributor and have no desire.

Monavie is not a substitute for healthy diet, multi-vitamins, and exercise.

For people who derive immediate, tangible health benefits - great! For people like myself who don’t notice any changes, perhaps the difference would be in long-term disease prevention or even longer life. To quantify/qualify such things is a great unknown.

I’m not “skeptical” about the product per se; it’s more about my distaste for MLM. In the case of Monavie - which is growing remarkably and is endorsed by some high profile individuals - the profit potential is great for those with willingness and serious commitment. The product markup enables such an income potential.

Let’s face it: most people are into Monavie primarily for the main attraction - the dough. And I think they have a pretty darn good product to work with.


Stephen D Saturday, 05.10.08 @ 12:12 am

Oh, and one other thing I recall from a recent Monavie gathering: the relatively young company is closing in on $1 BILLION this year, which is remarkable. The head honcho’s “20/20 Vison” is for that number to be $20 billion in 20 years. So I guess if you want to get into Monavie, now is a great time to work on becoming a zillionaire. :-p


Jonah Saturday, 05.10.08 @ 2:24 pm

MLM is just another name for affiliate marketing. People who sell products through an MLM company are simply recommending something and getting paid for their referrals. The same as if you told a friend to see a movie and then got a portion of their ticket sales from the production company. There is nothing wrong with network marketing, only with some people who practice it. No different than any other business where some people work without integrity.
The good thing about MLM is that people can work for themselves and generate residual income rather than trading their time to make their boss or the owner of the company rich. I have worked with a company who has chosen network marketing as their means for distribution for years and it has allowed me the freedom to work as an artist.
It just happens to be widely misunderstood. But I believe it is the most equitable and efficient method of distribution and compensation.
btw- I don’t work for MonaVie and haven’t tried it- But a shot of something full of goodness everyday is no new idea and paying $1.50 for it is nothing compared to a smoothie or wheat grass shot right?


Stephen D Sunday, 05.11.08 @ 7:49 am

Your points are balanced and well taken, Jonah.

It seems that if I am to using the product indefinitely, then why not do the “referrals” in order to recover my cost, or make extra income? That makes a lot of sense. Monavie is not cheap.

I’m still in the product investigative mode. I am looking at how Monavie compares with other similar products in terms of ingredients, health benefits and pricing. I’m also wondering if Monavie workers are replenishing or protecting the areas that they harvest.


Jonah Sunday, 05.11.08 @ 11:26 am

Looks like Monavie answers your questions on their site. I work with Nikken who, along with a breadth of wellness home technologies, makes a similar juice with 21 organic fruits and berries called CIAGA Juice. It’d designed to support Cardio, Immune, Antioxidant, Gastrointestinal and Adaptagenic health. As Josh has been around these products for some time I hope to see some posts about Nikken sometimes soon -


stacy Monday, 05.12.08 @ 9:30 am

My boss brought it in for us to try. It was nasty and gave me a stomach ache. Tastes kinda fishy too. Check out skeptoid’s podcast (#86) take on the supposed super juice, mona vie.
they bash it. They say that plain old blueberries have more anti-oxidants.
pretty crazy what people will dump their money on. Wish I thought of it. haha!




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