The Brooklyn Brothers‘ mission to cut through the crap that is any brand’s “intended image” is one that will inevitably cure the quarter-inch, 15-second attention span that most of us have formed to protect us from bombardment. Every one of the spots from the ‘Music Is…’ campaign for Fuse TV is conceptually simple, honest, and totally engaging visually. Ranging from film to animation, there is no strict stylistic theme within the collection aside from the tagline, yet each invokes a similar feeling of fleeting delight. My personal favorite is ‘Music Is a Time Machine’ (I’m a sucker for a tight beatbox).