Artist Geoff McFetridge is by no means a stranger to the skateboard world, but he’s directly involved with decks and wheels under a project with his partner and skateboard industry veteran Yong-ki Chang called Solitary Arts. The company’s new website has goodies like organic shirts and a skate shop with a modest selection including their first complete board(proudly built individually by hand in sunny California), trucks and wheels, all bearing McFetridge’s distinct style mark. This stuff has an unimposing modern classiness in a certain way that I haven’t seen in skate before. Peep the videos section for a compendium of his motion works and an interesting documentary in which he shares his creative process.