By now we’ve all seen the awe-inspiring Sony Bravia commercial, Bouncy Balls, that sent 250,000 multi-coloured ’superballs’ bouncing down the streets of San Francisco. The beautiful mood was set by guitarist José Gonalez– we’ve come to know and love his debut Album ‘Veneer’, and subsequent mashups. The latest TV ad simply called ‘Paint‘, directed by Jonathan Glazer (Radiohead, Jamiroquai), features massive paint explosions which took 10 days and 250 people to film. Like the Bouncy Balls spot, this commercial is truly inspiring. After the filming it took 5 days and 60 people to clean up every drop of paint– good thing it was a special non-toxic water-based blend which was easy to scrape-up once the water evaporated.

Tags: Advertising (71), Videos (51)

BSTIZZ Tuesday, 10.17.06 @ 5:47 pm

The Austinist just sat down with your man José.


milo Wednesday, 10.18.06 @ 11:25 am

Sorry for the wrong writing: Interesting stuff, Jonathan Glazer(!) shot the movie Sexy Beast too with a tremendous Ben Kingsley playing the bad guy.


richard Thursday, 10.19.06 @ 11:36 pm

I love the concept. Sadly the execution falls a little short for me. The post effects of the aerials cheapen it for me. I know they needed a crescendo to the explosions but the beuaty of the first spot was it all just happening.


jason Monday, 10.23.06 @ 12:21 pm

there is a version with the real sound effects that is much better than the commercial version. you can see it at www.everythingtoeveryone.com


rebecca and mike Monday, 11.20.06 @ 5:09 am

what’s the difference between this ad and a skittles ‘taste the rainbow’ ad?
not much really.




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