A month ago we wandered into the Magic City of Miami, Florida as Fallon London and Sony were creating a little magic of their own. The UK based ad agency teamed up with director Simon Ratigan to turn the “Magic City” into a foam city to illustrate that Sony’s digital imaging products create ‘images like no other.” Well, a month has passed and we’ve been waiting with bated breath to have our breath taken away by the commercial resulting from the shoot. Well, that day has finally come and after taking a gander at the 60-second spot complete with music created specially for the campaign by Warren Ellis of Nick Cave and The Bad Seeds fame, we can say that it’s all we hoped it could be and more. You don’t have to take our word for it though. We suggest you witness this visual feast for yourself…and if you find yourself clamoring for more unique images of the shoot, courtesy of Sony’s line of digital imaging products, you can check out some more behind the scenes action at their site.
A couple of nice shots and an enormous empty hole where the idea should be. We’ve lost all the little balls, used up all the paint, now let’s unleash the foam. Looking forward to the next instalment, I think it’s gonna be called “shit”.
Anders Alexander
Monday, 04.14.08 @ 11:22 pm
Hmmm… I’d like to see what state those digi cameras were in after all the foam was ‘washed’ off… My cybershot died after I left it out in the snow for a minute too long, with no moisure in sight!
