I have to agree with the one and only Notcot, if you only watch one trailer this week– make it this one. I’ll be first in line when The Alchemists comes to my town. Seriously, if you’re interested in advertising, marketing, or just creativity, check this out. Who would have known that Dan Widen came up with that little phrase “Just Do It” when he was inspired by the last words of an executed murderer? A fascinating and inspirational film from Doug Pray, the director who brought us the films Hype and Scratch.