As Josh mentioned in his design:related post, we’ve seen a huge jump in the introduction of niched social networks recently. It will be interesting to see which ones take off, and which ones end up on the cutting room floor. I think the success of these sites will depend on the user-friendliness and aesthetics of their interfaces, how well the programmers build the back ends of the sites, and– maybe most important– the content that the early adopters bring to the sites in the early stages. Trendmill is a new site geared toward fashion trends– it looks pretty good. It caters to both industry and individuals, allowing brands to upload their designs to the site where individual members can vote on the designs and create buzz around pieces they like (and pieces they don’t like). Also, as the site continues into the future (assuming it does), you will be able to click on a trend timeline that will show you what was ‘hot and not’ at any point in time. I also like the editorial feature of the site– the posts are pretty entertaining. I’d be interested in hearing your thoughts about all of these new social networks– so leave a comment if you have some ideas to share.


dirk hammond IV Wednesday, 02.21.07 @ 11:25 pm

i can’t believe you gave a thumbs up to a site called trendmill. how much more transparent can you get then to call a site trendmill and have it be about developing/promoting new trends. no self respecting “cool kid” is going to come near this site due to how lame it is. Maybe they’ll be so on top of it that they’ll break the new fashions that H&M picked up on two seasons ago.


Matt Thursday, 02.22.07 @ 2:51 pm

So many of these social networking sites are garbage. Especially treadmill, with it’s poor aesthetic and marginal back end construction. What most people don’t realize is that on the back end, all the products being rated are for market research info. Too bad that the content on treadmill is ultra average so whoever is purchasing is not acquiring any info of real value. Just another location for people to peddle the same shitty brands, and get lame ultra niche marginal rating info.


Brendan Thursday, 02.22.07 @ 7:38 pm

I second Matt’s sentiment. Trendmill and HumbleVoices seem like nothing more than targeted MySpace clones. And design:related just seems like a shiny version of Coroflot.


Vanessa Monday, 04.09.07 @ 11:04 am

I think you’re wrong.
The site is great.




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