I wanted to give a special nod to the ingenuity behind the campaign promoting Waking Rothko, a local Denver band clearly comprised of more than just stoner musicians– they’re musical strategists. The first EP encourages unauthorized duplication, in fact they say duplication is much appreciated. Each disc is also what they call a ‘traveling CD’– that is, each CD has a code on the back that you type into their handy CD Tracker and find out where it’s been and add your name, location and comments to the log. They ask you to leave it on busses, in taxis, park benches, etc. Also, they produce all their own performances in undisclosed locations– only the first 500 people to sign up in each city are added to the list and invited. Clearly influenced by relationships and making music, give Waking Rothko a listen and support good people making good music by buying their EP on iTunes.

Tags: ,

Piers Fawkes Thursday, 10.05.06 @ 8:09 am

Nice marketing idea. Very authentic. I added this article to Marktd… maybe your readers want to vote for it. ;)

http://www.marktd.com/story.php?title=Waking-Rothko–Great-Music-Promotion




Sponsorship:

Joshspear.com brings a dedicated, young, and influential audience to brand advertisers.

Please contact us for more information.

Regular content continued below...





Tenue de Nimes: Denim Superstore
Les Deglingos
3form’s Three for Three contest
These Creatures
WeSC x Nokia XpressMusic
Snowball Blaster
LeRoy Jenkins x MusicSkins
Matisyahu x Hero Design Posters
Evil Monito Site Relaunch + Issue 23
IWearYourShirt.com